Chief Executive, Tracy Cooper, artsdepot discusses the impact of aging population which is sweeping the UK.
Recent research has indicted that the over 65s have more disposable income than the younger generation. Tracey Cooper states: “The old audience have been seen as a challenge to reach, our aim is to engage this demographic through technology.”
“In actual fact we have found this audience have been really receptive of our developing technology.”
“We want to continue in developing this technology and continue to target this segment because we feel there is a real opportunity here and our results so far suggest there is certainly a market for it.”
Could this be replicated with other live entertainment venues?
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