ASM Global forges strategic partnership with Xperiology across content, leadership and best practice

ASM Global – the world’s leading producer of entertainment experiences – has announced today a strategic partnership with Xperiology, the sports and entertainment sector’s leading event organiser and publisher across its TheStadiumBusiness and TheTicketingBusiness verticals.

Through the partnership ASM Global will share best practice, case studies and expert content – drawn from its 300+ venues – across Xperiology’s sector-specific digital channels (including TheStadiumBusiness.com and TheTicketingBusiness.com) and at related events, including TheStadiumBusiness Summit and TheTicketingBusiness Forum.

The partnership provides ‘open door’ access for ASM Global executives to the Xperiology’s conferences throughout its duration, along with visibility for ASM Global’s projects, CSR initiatives and recruitment needs across Xperiology’s online readership.

“Never has it been more important for the industry to come together to share ideas, innovate and redefine industry best practices,” commented John Sharkey, ASM Global’s EVP Europe. “Our recent announcement of ASM Global Acts represents our commitment to sustainability as we lead the way to protect and preserve resources in local communities around the world. Our executive leadership both in Europe and across the globe is dedicated to providing knowledge exchange, thought leadership and contributing to the discourse and we are delighted to partner with the leader in bringing sport and entertainment platforms together to help shape the current and future state of the industry.”

“Bringing people together is what everyone in the sports and entertainment sector does for a living. And as our sector restarts and reinvents itself after the losses, shutdowns and closures of the pandemic, sourcing best practice from our sector’s global leader makes so much sense,” says Ian Nuttall, Xperiology co-founder. “The key to our sector’s re-imagining is the sharing of ideas and inspiration to create safer, more creative and ever more engaging guest experiences. We are very happy to be sharing the lessons from AGM Global’s playbook to our community.”

The partnership commences with ASM Global’s participation at TheStadiumBusiness Summit 2021 in Manchester, from 30 Nov – 1 Dec which will host more than 450 venue industry leaders. ASM Global executives will join a number of specialist panels – covering such key industry challenges as Sustainability, Plastics-Free Operations, and Health & Hygience – as well as hosting a special session on Rethinking Stadium Operations, which will include best practice guidance from some of ASM Global’s more than 20 stadium facilities.

About ASM Global

ASM Global is the world’s leading producer of entertainment experiences. It is the global leader in venue and event strategy and management—delivering locally tailored solutions and cutting-edge technologies to achieve maximum results for venue owners. The company’s elite venue network spans five continents, with a portfolio of more than 325 of the world’s most prestigious arenas, stadiums, convention, and exhibition centers, and performing arts venues. asmglobal.com

ASM Global Acts

ASM Global Acts, ASM Global’s bold new corporate social responsibility platform, dramatically elevates the entertainment giant’s commitment to protect the environment, invest in people and strengthen communities around the globe.  ASM Global’s commitment further includes the ASM Global Acts Foundation to support philanthropic and community-based endeavors guided by its sustainability and diversity pillars. In addition, the ASM Global Acts Scholarship will focus on serving diverse and under-resourced communities with educational and career-development opportunities.