Our Virtual but very real success

Published on January 10, 2021

We’d like to share our gratitude to everyone who contributed to #SBS20 Online last month. It wasn’t the ‘usual format’ of our established sociable, professional Summit: hugs and handshakes were replaced by taps and apps. But we welcome a truly global, C-level audience with many (55%+) of participants first-timers at the Summit.

Drawn from TheStadiumBusiness.com readership, this new audience segment experienced first-hand the quality of content, the depth of understanding and the desire to create connections that is at the heart of every Summit we produce.

The stats in the numbers cloud here demonstrate what we achieved in a short timeframe, with limited resources – across a global sector. Combining the audiences of TheTicketingBusiness Forum and the Summit made sense – offering access to both groups over six days of content.

In our sector’s darkest times, #SBS20 provided the opportunity to connect with friends and colleagues, make new introductions and – above all – share the pain, the possibilities and the promise of re-opening our venues and bringing our fans back.

We loved getting everyone together virtually but it’s not quite the same as in-person! And that is our focus for 2021. We are all craving real human interaction… and, to this end, we have pushed back #SBS21 to 30 Nov- 1 Dec. We want to minimise the risk of having to go virtual – and, instead, maximise the possibility of in-person, international attendance.

The planning has already begun and we look forward to seeing you in the flesh for a hug, handshake and perhaps a few tears(?) at the end of this year. Meanwhile, thanks for the support in 2020 and keep safe all.

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