About Us

Xperiology’s total focus is the global sport, leisure and entertainment sector. We are a hybrid agency which brings together the functions of ‘event organiser’ + ‘business intelligence publisher’ + ‘marketing agency’.

We operate as a boutique, client-oriented operation which serves the information needs of the global sports and entertainment sector. We take pride in our long-term relationships with our partners and clients – some dating back over decades.


Xperiology owns and delivers many of the sports and entertainment sector’s most respected conferences and events, including:

We also deliver bespoke training programmes and development workshops to help share best practice and shape the next generation of sports and entertainment venue industry executives.


Our sector-leading news services now include:

We have advised ministers, government agencies, private sector investors and sports teams how to maximise their revenue streams, optimise their operations and improve their customer experience.

Our project references range from major event stadiums for the UEFA European Football Championship and the FIFA World Cup™ tournament through to privately- financed basketball arenas and city-funded convention centres. We also undertake confidential market assessment assignments and research projects on request


With a global contacts book and long term business partnerships, we keep a close eye on developments in our primary markets.

As such, we have assisted numerous clients – from industry newcomers through to established suppliers – in finding their way to market, matchmaking potential partners or finding business prospects. Ask us how.

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