Xperiology.
The Science of Experience

After an award-winning career in sports, publishing and events (starting with F1 ‘hospitality buses’ in his student days and spanning over 25 years), Ian founded Stadia magazine in 1999 (and its sister title Auditoria for the arts, theatre and entertainment venue sector in 2001). He created the Stadium Revenue Summit in 2004 (now The StadiumBusiness Summit – the largest gathering of stadium owners and operators in the world). He brainstormed a new meeting for the ticketing sector – TheTicketingBusiness Forum (now the largest meeting of its kind in the world) – and has steered numerous trade shows and events from ‘concept to creation’.

Earlier in his career, he was a magazine publisher, newspaper writer, consultant to EU Telematics Research Programmes and stage entertainer. A trusted advisor to the sports and entertainment facilities sector, Ian also co-founded EVMI (Event & Venue Management Institute), has trained venue managers from around the world and – even after a few decades – he remains obsessed with the opportunities in the sports and entertainment sector.

Angelina began her career at the cutting-edge of the media sector – in advertising sales – before moving on to conference, exhibition and event organisation. Her events portfolio ranges from large-scale exhibitions (such as Passenger Terminal Expo with over 1,000 delegates) to bespoke meetings for a handful of demanding executives. With the energy of her birthplace Naples behind her, she has a true Italian passion for – and a committed focus on – the total visitor experience (hence the new company name) and has consistently delivered beyond expectations.

To quote one industry executive: “Angelina, you organise the most professional, most effective and most enjoyable events in the industry – long may it continue”.

I’m a passionate Harry Potter fan and proud cat parent to five adorable felines. Since starting my role as an events coordinator in September, I’ve enjoyed creating memorable experiences for others. I’m also an artist who loves to paint, drawing inspiration from my eclectic interests. My tastes range from all things cute to the energy of heavy metal music. This unique blend fuels my creativity and helps me connect with diverse groups of people, whether I’m planning an event, discussing my latest artwork, or sharing my favorite album from a beloved band.

I see myself as a bit of an all-rounder in the marketing world, having worked across a wide spectrum of industries over the years—from promotional and campaign activation to being the national marketing manager for an FMCG chain and cycling franchise, even importing bicycles. I’ve also been a sporting event manager, client manager, as well as being on the marketing team of leading B2B conferences across sectors from energy to sustainability and now stadiums, venues, and ticketing. And when I’m not doing that, I’m probably out on my mountain bike, finding the next trail.

I am passionate about using digital strategies to achieve and exceed targets. I have over 20 years experience working in the digital landscape from campaign planning to execution and measurement. I have built well over 300 websites using CMS such as WordPress, Shopify, Magento and Joomla. I have an incredible depth of knowledge of e-commerce having planned and launched multiple online stores and utilised my experience in digital marketing to drive growth. I have worked with clients from all over the world including South Africa, the UAE, Australia, Canada, USA and the UK. I am comfortable in dealing with all levels of management as well as managing outsourced partners and both customer and agency relationships.

My passion lies in helping businesses succeed by leveraging technology to simplify processes.

With five years at Press Association (reaching Sport Services Group Editor) followed by a stint as Managing Editor
of PA’s The Sport Briefing, Rory is a highly-regarded and trusted media figure in the global sports sector.

Rory founded the Squires Media in 2010 as a provider of bespoke copywriting, communications and publishing services for the global sports and gambling industries. Rory and the editorial team create and publish our TheStadiumBusiness.com and TheTicketingBusiness.com content – with some 20,000+ articles published to date across the channels – as well as handling all of Awards-related PR and publicity.

Richard is an editor at TheTicketingBusiness.com and TheStadiumBusiness.com. As Head of Content at global sports industry editorial, communications and publishing services provider Squires Media, he began his career as a sports reporter for national and local newspapers.

Richard also worked within the communications departments at two Premier League clubs before almost a decade at the Press Association. He joined Squires Media in 2014 and provides editorial services to a number of clients, including news websites and International Federations. 

Have you met our youngest team player? Josie is Xperiology’s unofficial CFFO (Chief Fun & Food Officer) – handling all areas of fun and perhaps some finance, administration and colouring-in. You can always find her with a calculator in one hand and a highlighter in the other – asking all the difficult questions. Don’t be fooled by her age, how else do you think we stay on top of our finances?

Our longstanding graphics partner, John trained in technical illustration and graphic design at both Brighton College of Art and Portsmouth Colleges of Art. He then worked at an engineering museum, followed by a technical publicity agency and two printers.

He set up John Sleight Graphics in 1985, and has worked for many clients including two national building societies, a national baby food manufacturer, county and district councils, an international running shoe company, a major motor club, international dental company and numerous smaller businesses. He’s been with Xperiology since 2018 and in his downtime can be found in his garages building hot rods or restoring another rusty classic.

The editors and writers of our news team create all the content across our digital channels. The output of these newshounds includes the daily updates on TheStadiumBusiness.com and TheTicketingBusiness.com, social media posts onto LinkedIn and Twitter – plus the twice-a-week newsletters to both core communities.