The Team


Xperiology’s total focus is the global sports, leisure and entertainment sector.

Xperiology’s founders have delivered award-winning publications, respected information sources and fabulous business meetings.


Ian Nuttall

After an award-winning career in sports, publishing and events (starting with F1 “hospitality buses” in his student days and spanning over 25 years), Ian founded Stadia magazine in 1999 (and its sister titleAuditoria for the arts, theatre and entertainment venue sector in 2001). He created the Stadium Revenue Summit in 2004 (now The StadiumBusiness Summit – the largest gathering of stadium owners and operators in the world). Furthermore, he brainstormed theAuditoria Executive Summit (which he has developed into The LEVEL Summit) and has steered numerous trade shows and events from ‘concept to creation’.

Earlier in his career, he was a magazine publisher, newspaper writer, consultant to EU Telematics Research Programmes and stage entertainer. A trusted advisor to the sports and entertainment facilities sector, Ian also co-founded EVMI, has trained venue managers from around the world and still is obsessed with the sports and entertainment industry!

Angelina Tennino

Angelina began her career at the cutting-edge of the media sector – in advertising sales – before moving on to conference, exhibition and event organisation. Her events portfolio ranges from large-scale exhibitions (such as Passenger Terminal Expo with over 1,000 delegates) to bespoke meetings for a handful of demanding executives. She has a passion for and a committed focus on the total visitor experience (hence the new company name) and has consistently delivered beyond expectations. To quote one industry executive: “Angelina, you organise the most professional, most effective and most enjoyable events in the industry – long may it continue”.

Xperiology also provides training, consulting and advisory services to the sports, entertainment and arts sectors – specialising in design optimisation, commercial planning and visitor path engineering.

Meet more of the Xperiologists

Tamara Nasser

Tamara graduated from the University of Brighton with a 1st in Design, but caught the “Event Management bug” after starting her early career as a hotel Event Manager, her main focus being wedding planning. She spent five years designing, managing and compèring over 200 award-winning corporate team building events for some of the world’s largest companies. She’s now swapped the ‘bridezillas’ for sports and live entertainment events at Xperiology and admits that “It’s a very different clientele”. Tamara previously headed up the Operations team at XP, keeping our roster of events smooth-running, but she has recently taken on a new role as Head of Marketing, focusing on keeping our brand alive and making sure you’re all aware of the world-class events we have created. At home, Tamara boasts that she cooks the perfect roast dinner and is happiest when in wellies on the beach with her enormous dog.

Lizzie Etherington

Lizzie has a keen eye for detail and is first choice to proofread our amazing programme content. She will happily chat with anyone she meets and manages to remember everyone’s name, making her role as Manager of Guest Services perfect for her. Lizzie heads up our VIP programmes and also cares for our world-class speakers and sponsors… if you’re looking to connect with someone on site, Lizzie is the person to bring you together. Lizzie is also the unofficial work ‘nanny’ to our CFO Josie, and if she’s not at her desk, it’s probably cause she’s snuck off to jump in muddy puddles with her! On top of all this, Lizzie is learning the inner workings of the operations department, and is a key member of the ops team, ensuring all our events run like clockwork.

Cynthia Howard

Famed for never forgetting a name, Cynthia manages our hotel and venue sourcing needs for our events, as well as overseeing logistics for our conference speakers and panellists. She came to the UK from Holland as a college student on a 6 month placement and liked it so much that she decided to stay. Before starting a family she was Training Manager and Manager in various women’s fashion departments for Selfridges. Apart from English, Cynthia speaks Dutch, German, French and some Indonesian – with varying degrees of fluency. With her extensive knowledge of conference and hotel facilities around the world, Cynthia ensures that our events are staged in the best locations. If you need a ‘venue-finder’ please email her at

Glen Wheeler

Our technical wizard and resident petrol head, Glen completed his BSc Computing at Teesside University and has extensive experience in IT Support, Web Design and Web Development. He speaks several languages (of the computing variety: XHTML, CSS3, JavaScript, PHP and Mysql), runs his own consulting firm and is a keen follower of mixed martial arts. He’s quick, clever and very responsive – all the attributes we need to keep us connected and available to our international clients. Often working late into the night, Glen cites Design, Web Development, Animation and Sports (particular F1) as his passions. He’s currently enhancing our event web sites and building some new Xperiology projects for release next year.

Josephina Nuttall

Have you met our latest recruit? Josephina is Xperiology’s CFO, handling all areas of finance and administration. You can always find her with a calculator in one hand and a highlighter in the other. Don’t be fooled by her age, how else do you think we stay on top of our finances?



Could be you


Are you curious about the business behind every game, every show and every gig? Well, that’s our world – sports and entertainment! We’re always on the lookout for talented, energetic and sharp-footed potential Xperiologists.

We do work hard (perhaps too hard?) but we reward success and performance. Remember, you don’t have to commute up and down to London to experience the buzz of a vibrant, boutique international media business. And you don’t have to give up three hours of your life every day to carve out a serious career.

If you can deliver great things in Marketing, Sponsorship Sales or Event Operations, then send us your CV with a cover note telling us why you should be the next Xperiologist!


Xperiology – The science of experience.

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